View All Posts – Page 17

CRTC Update – November 15, 2021

Speech November 15, 2021 Ian Scott, Chairperson and Chief Executive Officer, Canadian Radio-television and Telecommunications Commission (CRTC) Check against delivery Good afternoon, and thank you for the invitation to speak with you today. Before I begin my remarks, I would like to acknowledge that I am joining you from the CRTC’s

November 16, 2021

0 Comments

Data Marketing

The Role of Zero Party Data in the Future of Loyalty Marketing

Historically Loyalty Marketing has been fueled by behavioral data gathered over time from customer interactions. It serves as the foundation for promotional planning and analytical insights and originates in the “t-logs” of point-of-sale systems used in both online and brick and mortar retail. “Wise” Marketers know

November 15, 2021

0 Comments

Digital Marketing

Inside the mad sad bad web ad world

We peek behind the curtain of banners and gimmicks that go too far Digital ad fraud is potentially lucrative, difficult to detect, and getting worse. "It is one of the biggest ways bad guys have of pulling money out of the online economy," said Louis-David Mangin, co-founder

November 13, 2021

0 Comments

Website Development

Reimagine to Achieve Your Business Goals with a Revamped Website

It’s never too early to start thinking about what your company will look like in the future. As you grow, it can be hard to keep up with all of the changes and updates that need to be made on your website. You might find

November 12, 2021

0 Comments

Metaverse

The Metaverse: The Rise Of The Digital Universe

The metaverse has been on the minds of several practitioners, advisers, corporate strategists and central bankers. But, the Generation Z participants – or zoomers as they are affectionately known as – are not thinking it – they are well into being it, living it and

November 11, 2021

0 Comments

Metaverse

Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?

Our marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed. By now you probably know about the biggest branding move of 2021 and possibly the last

November 8, 2021

0 Comments

Metaverse

Metaverse: Augmented reality inventor warns it could be far worse than social media

If used improperly, the metaverse could be more divisive than social media and an insidious threat to society and even reality itself. KEY TAKEAWAYS Social media manipulates our reality by filtering what we are allowed (or not allowed) to see. We live in dangerous times because

November 8, 2021

0 Comments

Digital Marketing

The impact of website traffic quality on marketing ROI

Recently a story made headlines that provided a real-life lesson on the importance of marketers verifying their digital media buys. Ozy Media, a US-based media and entertainment company, inflated its audience numbers by purchasing website traffic. The problem with purchasing traffic is that this traffic

November 5, 2021

0 Comments

Welcome To Our Awesome Magazine WordPress Theme

CRTC Update – November 15, 2021

The Role of Zero Party Data in the Future of Loyalty Marketing

Inside the mad sad bad web ad world

Reimagine to Achieve Your Business Goals with a Revamped Website

The Metaverse: The Rise Of The Digital Universe

Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?

Metaverse: Augmented reality inventor warns it could be far worse than social media

The impact of website traffic quality on marketing ROI

The Complete “How To Podcast” Guide – 2023 Edition

Storyboard a Stellar Video for Your Business Marketing Plan With This Guide

The Importance of Customer Data Security

About Us

Free Your Creative Side using Elated Themes

Promoted Post

Recently Commented

Instagram Stream