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Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diane Perlman, CMO of Blis. The digital advertising industry is locked in the fight of its life right now. The combination of international

October 9, 2021

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Digital Marketing

Adidas: We over-invested in digital advertising

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI

October 5, 2021

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Data Marketing

Zero-party data: The new marketing frontline for luxury

Consumer data capture is entering a new era. Luxury brands are turning from first and third-party cookies to zero-party data — information that a customer freely provides. American fashion designer Telfar Clemens is taking back ownership of how consumers interact with his brand. His new marketing

October 4, 2021

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Privacy

Building Back Better Requires Strong, Effective Regulation of Digital World

Canada has elected a new Parliament and among its central tasks will be to adopt modern, effective laws that enable responsible innovation and economic growth while protecting the rights and values of Canadians. The previous Parliament saw a bill (C-11) that sought to create economic growth

September 29, 2021

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Digital Marketing

5 Ways To Drive Action Using Direct Response Marketing

A challenge businesses face is generating returns from marketing strategies; and while bigger and more well-known brands have the budget to spare for huge marketing campaigns, small and medium businesses may find it harder to get their brand known if they apply the same strategy.

September 27, 2021

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Content Marketing

HOW TO CREATE USEFUL CONTENT FOR YOUR ONLINE PRESENCE

These steps will walk you through the best way to create and maintain a bustling online presence. Your business has finally gone online, and it is time to wrap up your online presence to engage your current and new potential customers, but with a brand-new blank

September 21, 2021

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Privacy

Data privacy and the digital dilemma: Giving people control and choice

Today’s consumers want more choice over who, what and how their data is shared In the next decade, data privacy is set to become the singular defining issue that impacts how people choose to interact with government and big business. Consumer concerns are rising fast in the

September 21, 2021

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Privacy

How Canada is developing their Data Protection Laws

PrivSec Global is the largest data protection, privacy and security event on the planet, addressing the issues, challenges and opportunities globally. This livestream experience brings together subject matter experts, industry leaders and academics from around the world for 2 days of up-to-the-minute content, advice and guidance. ‘one

September 16, 2021

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Packaging

7 CREATIVE PACKAGING IDEAS FOR YOUR SMALL BUSINESS

E-commerce is getting bigger and better. Approximately, there are over 30 million micro-businesses recorded in the United States. This accounts for 99.9% of all businesses in the country. In this type of trade, not only are logistics crucial but also the packaging. Packaging is one

September 11, 2021

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Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight

Adidas: We over-invested in digital advertising

Zero-party data: The new marketing frontline for luxury

Building Back Better Requires Strong, Effective Regulation of Digital World

5 Ways To Drive Action Using Direct Response Marketing

HOW TO CREATE USEFUL CONTENT FOR YOUR ONLINE PRESENCE

Data privacy and the digital dilemma: Giving people control and choice

How Canada is developing their Data Protection Laws

7 CREATIVE PACKAGING IDEAS FOR YOUR SMALL BUSINESS

NIST releases AI Framework

Home Depot Gets Nailed by Privacy Commissioner for Sharing Data with Meta

Customers want control over their data — and won’t hesitate to switch brands to get it

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