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Digital Marketing vs. Strategic Marketing

What is the difference between Digital Marketing and Strategic Marketing? Digital Marketing is the online arm of strategic marketing. It focuses on executing activities aimed at attracting website traffic and is often confused with advertising. Typical digital marketing activities include: creating text content for a webpage; doing

April 26, 2024

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Digital Marketing

Ad Scandal of the Week

Two weeks ago in "Reviewing The Rot" I wrote about Krzysztof Franaszek who heads up Adalytics. This week, Adalytics made headlines again with a new report showing how Forbes had been screwing advertisers big time.. Many ad geniuses thought for years that ad campaigns they were buying from Forbes were running on Forbes

April 7, 2024

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Marketing Strategy

Copy KitKat on your quest for ‘double D marketing’

We often enshrine the name of a brand’s founder in gold. Later, we portray them in hagiographic movies. Or show their profile in anniversary advertising. But none of that is possible with KitKat. The eponymous chocolate wafer has an anonymous founder. It could have been

March 21, 2024

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Digital Marketing

Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers

Photo credit: Unsplash.com So, you've just launched a brilliant new ad campaign. The visuals are stunning, the copy is persuasive, and you're eager to check those increasing metrics. But what if, instead of real customers, your clicks and conversions are mostly coming from fraudsters? Scary, right? The

March 15, 2024

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Digital Marketing

The Impact of Digital Marketing on Employee Engagement and Internal Communications

Source In the dynamic landscape of the business world, where change is the only constant, companies are perpetually exploring innovative ways to foster meaningful connections with their workforce. A top priority for them is to create a seamless internal communication system that resonates with the evolving

February 20, 2024

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Digital Marketing

The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected

Bell’s announcement this week that it is laying off thousands of workers – including nearly 500 Bell Media employees – has sparked political outrage with Prime Minister Justin Trudeau characterizing it as a “garbage decision.” The job losses are obviously brutal for those directly affected and it would be

February 10, 2024

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Digital Marketing, Privacy & Data Protection

Opting In-n-Out: Five key analyses for adtech privacy law compliance

Media companies and online businesses must comply with abundant diverging privacy and data protection law requirements across jurisdictions. With respect to targeted advertising, companies face particularly complex rules on opt-in consent and opt-out requirements. Smaller and newer businesses often find this exceedingly challenging, as they

February 10, 2024

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Marketing Strategy

THE 3-WORD BRIEF

Those of us who create advertising or make advertising decisions need to start from a position of reality. What can advertising realistically achieve and how can we best achieve it? Advertising is a small part of marketing. We don’t control the product. We don’t control the

February 5, 2024

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Email Marketing

Using Email Marketing to Sell More Hotel Rooms

In the ever-evolving realm of hospitality, competition is fierce and guest expectations are high. Hoteliers are constantly seeking innovative ways to fill their rooms and build lasting relationships with their clientele. Amidst the myriad of digital marketing tools available, email marketing has emerged as a

February 3, 2024

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Digital Marketing, Marketing Strategy

You don’t need cookies to track conversions, why?

You don't need cookies to track conversions, why? Because the conversions you were tracking with third party cookies were not real anyway. Let me count the ways. Individual ads do not cause individual conversions Advertisers have been misled by data to think that individual ads caused individual

January 26, 2024

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Digital Marketing vs. Strategic Marketing

Ad Scandal of the Week

Copy KitKat on your quest for ‘double D marketing’

Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers

The Impact of Digital Marketing on Employee Engagement and Internal Communications

The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected

Opting In-n-Out: Five key analyses for adtech privacy law compliance

THE 3-WORD BRIEF

Using Email Marketing to Sell More Hotel Rooms

You don’t need cookies to track conversions, why?

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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