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Privacy Is No Longer a “Nice to Have.” It’s a Business Imperative.

Although the death of the cookie has received a recent—but temporary—reprieve from Google, a cookie-less world is on the horizon and businesses can no longer afford to be opaque about privacy. Overarching consent forms, one-line privacy disclosures, and other misleading tactics won’t stand the test

July 20, 2021

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Digital Marketing

Annual Reminder that Correlation is not Causation

Just because sales were happening while you were doing digital marketing doesn’t mean those sales were caused by the digital marketing you were doing. If you’re not actively measuring incrementality — i.e. did your marketing activity drive any incremental sales that would not have occurred

July 17, 2021

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Data Marketing, Privacy

The perils of data overcollection

Canada’s privacy journey and the road to digital ID It’s an all too familiar situation: you require a product or service online and, in exchange, you provide what seems to be harmless personal data. While you may hesitate at first, the purchase seems worth the price

July 17, 2021

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Website Development

13 Proven Ways to Increase Your Conversion Rate

Whether you're struggling with low conversion rates or want to reach new heights, this post will show you 13 ways to get more of your visitors to make purchases on your eCommerce website. Having a website to sell your products is no longer sufficient to ensure

July 15, 2021

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Media Buying

Digital media transparency: publisher best practices

As concerns about media transparency rise, marketers are becoming more selective about where they place their media investment. They are asking questions like: Where are my ads being shown? Are they being served to humans or lost to fraud? Are they delivering maximum ROI? The industry

July 14, 2021

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Privacy

How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage

The past five years have seen sweeping privacy laws and compliance regulations enacted around the world to protect both B2C and B2B consumers. Clearly this is good for consumers. But what may not be so obvious is the opportunity privacy and compliance opens up for businesses

July 14, 2021

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Marketing Strategy

The rise of the eco-friendly consumer

During the pandemic, consumers have become more sensitive to the environmental impacts of their shopping decisions, and consumer companies are responding. In our 2019 Global Consumer Insights Survey, just 35% of respondents said they chose sustainable products to help protect the environment, 37% said they looked for

July 13, 2021

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Ethics

The Ethics of Artificial Intelligence

The question of how to ensure that technological innovation in machine learning and artificial intelligence leads to ethically desirable—or, more minimally, ethically defensible—impacts on society has generated much public debate in recent years. Most of these discussions have been accompanied by a strong sense of

July 12, 2021

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eCommerce

Will conversational commerce be the next big thing in online shopping?

MESSAGING IS AN intimate medium to share private views and feelings. It’s a cocktail party whisper in digital form, as a user of WhatsApp, a Facebook service, put it. Now some of the biggest brands in the world are venturing into this personal space. A few

July 9, 2021

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Marketing Strategy

Boots’ brand refresh shows big brands need targeting as well as mass marketing

Boots is trying to reach almost all UK consumers with its new ads, but is pairing them with targeted performance marketing – and it needs both. Horst Schulze horrified his parents. Despite growing up in a relatively well-to-do family in western Germany, at 11-years-old he had

July 9, 2021

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Welcome To Our Awesome Magazine WordPress Theme

Privacy Is No Longer a “Nice to Have.” It’s a Business Imperative.

Annual Reminder that Correlation is not Causation

The perils of data overcollection

13 Proven Ways to Increase Your Conversion Rate

Digital media transparency: publisher best practices

How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage

The rise of the eco-friendly consumer

The Ethics of Artificial Intelligence

Will conversational commerce be the next big thing in online shopping?

Boots’ brand refresh shows big brands need targeting as well as mass marketing

This Privacy Ruling Against Facebook and Instagram Could Spell the End of Targeted Ads

Event Marketing Strategies For Customer Retention And Engagements

Discussing Data Transparency with Privacy Experts

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