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How changes from Google and Apple impact privacy and fraud

Marketers needn’t worry about the demise of third-party cookie and mobile ad ID-based user tracking. It will accidentally make their digital campaigns better, argues Dr. Augustine Fou. More and more privacy tsunamis are hitting ad tech island, and that’s a good thing for consumers who didn’t know

July 5, 2021

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Data Marketing, Privacy

The Great Privacy Awakening

The consumer privacy awakening has begun. Slowly but surely, individuals are realizing that what they thought was privacy, is not actually what the data protection and privacy laws are out to protect. They are beginning to see the complex “surveillance system” that profiles them on

June 30, 2021

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Privacy

Read this and you won’t click ‘I agree’ ever again: We’re being spied on by phones, computers, TVs, cars – even the doorbells. Worse, argues Oxford professor CARISSA VELIZ, we’re doing it to ourselves by giving away our data

Most of us know that our personal data is being collected, stored and analysed thanks to our relationship with our mobile phones, computers and the internet. But are we really aware of the full extent of the privacy invasions into our daily lives? Let's start at dawn.

June 28, 2021

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Digital Marketing

Banning Surveillance-Based Advertising

The Norwegian Consumer Council just published a fantastic new report: “Time to Ban Surveillance-Based Advertising.” From the Introduction: The challenges caused and entrenched by surveillance-based advertising include, but are not limited to: privacy and data protection infringementsopaque business modelsmanipulation and discrimination at scalefraud and other criminal activityserious

June 25, 2021

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Privacy, Search Marketing

It’s time to ditch Chrome

As well as collecting your data, Chrome also gives Google a huge amount of control over how the web works Despite a poor reputation for privacy, Google’s Chrome browser continues to dominate. The web browser has around 65 per cent market share and two billion people are regularly

June 24, 2021

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Privacy

An updated timeline for Privacy Sandbox milestones

Today, we’re sharing the latest on the Privacy Sandbox initiative including a timeline for Chrome’s plan to phase out support for third-party cookies. While there’s considerable progress with this initiative, it's become clear that more time is needed across the ecosystem to get this right. The Privacy Sandbox initiative aims

June 24, 2021

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Marketing Strategy

If Strategy Is So Important, Why Don’t We Make Time for It?

Almost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of them said that being strategic was the leadership behavior most important to their organization’s success. And yet in another study, a full 96% of the leaders surveyed said they lacked the time

June 23, 2021

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Careers

Director of Marketing & Communications

Elevate is seeking an ambitious marketing and communications professional who is eager to prove their talent, take the company’s brand and thought leadership to the next level, and drive the growth of several new strategic initiatives. The successful candidate will have proven experience and successes in

June 21, 2021

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Privacy

Uncovering the Apps That Actually Respect Your Privacy

Ever wonder how free apps make their money? When you download a payment-free app from the Apple Store, the app creators have your attention AND your data, and some sell the latter on to advertisers or other data brokers. An Oxford University study found that the average app can transfer

June 21, 2021

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Privacy

I Tried to Use the Ad Tech Industry’s Tool to Opt Out of Personalized Ads. Did It Work?

Let’s just say it leaves a lot to be desired Last year, while reporting a story about how the digital advertising industry burrowed its tracking technology into scores of websites serving vulnerable and marginalized communities, I did something counterintuitive, especially for a reporter who writes about tech for

June 18, 2021

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How changes from Google and Apple impact privacy and fraud

The Great Privacy Awakening

Read this and you won’t click ‘I agree’ ever again: We’re being spied on by phones, computers, TVs, cars – even the doorbells. Worse, argues Oxford professor CARISSA VELIZ, we’re doing it to ourselves by giving away our data

Banning Surveillance-Based Advertising

It’s time to ditch Chrome

An updated timeline for Privacy Sandbox milestones

If Strategy Is So Important, Why Don’t We Make Time for It?

Director of Marketing & Communications

Uncovering the Apps That Actually Respect Your Privacy

I Tried to Use the Ad Tech Industry’s Tool to Opt Out of Personalized Ads. Did It Work?

What the landmark GDPR fine of the IAB signals for the ad industry

Why some of the largest publishers are breaking up with ad tech middlemen

Five lessons on how not to do pricing from Elon Musk’s Twitter

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