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Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing

AI, machine learning and "propensity modelling" are already showing their potential, says Phillip Othen, Senior Writer at Lead Monitor. He should know: one of his colleagues is a "robo-journalist" filing 50 articles-a-week. Imagine the noble art of marketing as a sporting competition and you quickly understand

May 12, 2021

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Digital Marketing

The Illusion Of Digital Marketing Is Not Marketing

The topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So, I’ll assume you remember that more than half of every dollar you spend buying low-cost ads from ad tech vendors goes into their pockets instead of towards showing ads,

May 11, 2021

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Leadership, Marketing Strategy

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Massachusetts accuses Publicis Groupe's healthcare division of deceptive practices Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior Court on behalf of the

May 10, 2021

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Digital Marketing, Marketing Strategy

Digital is a downstream discipline

Brands need big ideas to earn fame, but even though most media spend goes on digital, digital agencies are not set up for creative excellence. Bring to mind some of the great campaigns of the past – those soaring, surprising, sharply etched brand ideas that were

May 10, 2021

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Digital Marketing

The Big Reset: Advertising Effectiveness in a Privacy-First World

Cookies have been foundational to programmatic advertising for more than a quarter century. Now that they are being discontinued, brands, marketers, and advertisers all have cause for concern. But here is the catch: consumers never liked cookies—and that matters. Customer experience (CX) has become one

May 6, 2021

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Marketing Strategy

100 Things I Know About Marketing

100 Things I Know About Marketing (Part 1) I recently read an article titled “100 Things I Know About Design.” It got me thinking, so I started a list of things I know (and feel strongly about) when it comes to marketing. Thanks for the inspiration,

May 5, 2021

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Privacy

Do people really want personalised ads online?

Personalised ads are a large part of what powers the internet as we experience it today. In fact by the time you’ve come to read this sentence you have probably already been targeted with hundreds, if not thousands, of personalised ads today, based on personal information or

April 29, 2021

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Marketing Strategy

Four Common Strategy Mistakes B2B Marketing Leaders Make

B2B marketing leaders consistently tell us that marketing strategy ranks high among the processes they would most like to improve. Yet how exactly to go about this is another matter entirely. In some cases, there’s a lack of clarity about what marketing strategy means. In other cases, critical inputs to strategy formulation are lacking, keeping

April 23, 2021

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Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing

The Illusion Of Digital Marketing Is Not Marketing

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Digital is a downstream discipline

The Big Reset: Advertising Effectiveness in a Privacy-First World

100 Things I Know About Marketing

Do people really want personalised ads online?

Four Common Strategy Mistakes B2B Marketing Leaders Make

The What, How, and Why of Creating Your Brand Strategy

Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever

Email Benchmark Report 2022

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