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Deceptive by Design: Part 2 The Mechanics of Dark Patterns

In our Deceptive by Design: Part 1 introduction post we defined dark patterns and addressed the ethical questions. In this post we will tackle some specifics and get into the psychology of dark patterns: Types of Dark Patterns Dark patterns encompass a variety of deceptive design techniques,

September 16, 2023

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Privacy & Data Protection

How mobile apps illegally share your personal data

Today, noyb filed three complaints in France against Fnac (the largest electronics store in France), the real estate app SeLoger and the Under Armour subsidiary MyFitnessPal. The companies’ apps illegally access and share users’ personal data with third parties for sophisticated analytics as soon as the apps

September 14, 2023

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Leadership

Drop the Rehearsed Elevator Pitch and Try This Instead

Do you have an elevator pitch? Whether you're starting a business, pitching an investor or client, or seeking that big promotion, you've probably heard that your elevator pitch is one of your most important assets; it's how you describe your value. Because of the importance placed on

September 8, 2023

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Privacy & Data Protection

The smart device brands harvesting your data

Our smart home devices are watching us – and so are a host of marketing companies. Many brands appear to collate far more data than is needed for the product to function, from smart speakers that share customer data with TikTok and Meta, to smart

September 7, 2023

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Marketing Strategy

Branding in the Age of Social Media

Summary. Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands,

September 6, 2023

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Dark Patterns, Digital Marketing

Deceptive by Design: Part 1 Introduction

Definition of Dark Patterns In the ever-evolving digital landscape, the term "dark patterns" has emerged as a concept of profound concern for consumers, designers, and policymakers alike. Dark patterns refer to deceptive design techniques deliberately employed to manipulate user behaviour online. These tactics are crafted with the

September 3, 2023

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The Stochastic Parrot Demystifying the Power of AI

Whilst the world jizzed over ChatGPT, OpenAI's AI chatbot, some of us had been using everything from Otter to Gmail for a while. ChatGPT seems almost magical in its ability to provide answers to a wide range of questions. But AI is way more than

September 1, 2023

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customer experience, Digital Marketing, Ethics, Privacy

Rejecting harm: UK regulators crack down on design dark patterns

Ross Webster is a consultant at The Lucid Privacy Group and NDA’s regular columnist. Lucid provides practical privacy advice and solutions to global enterprises. Previously, Ross held European MD roles at The Weather Company and Foursquare. It might be expected that a joint announcement in the depths

August 30, 2023

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Zoom’s AI Experiment Backfires, Obliterates User Trust

Are companies moving too fast as they embrace AI? When you consider how Zoom handled the AI boom and the backlash it received, the answer is certainly yes. Earlier this year, Zoom updated its terms of service to say the company would use diagnostic data for “machine learning

August 28, 2023

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Marketing Strategy

Airbnb CMO on ditching performance marketing for big, bold brand campaigns

We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula. An Airbnb ad launched today spotlights the perks of staying in one of its

August 26, 2023

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Deceptive by Design: Part 2 The Mechanics of Dark Patterns

How mobile apps illegally share your personal data

Drop the Rehearsed Elevator Pitch and Try This Instead

The smart device brands harvesting your data

Branding in the Age of Social Media

Deceptive by Design: Part 1 Introduction

The Stochastic Parrot Demystifying the Power of AI

Rejecting harm: UK regulators crack down on design dark patterns

Zoom’s AI Experiment Backfires, Obliterates User Trust

Airbnb CMO on ditching performance marketing for big, bold brand campaigns

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Digital Marketing vs. Strategic Marketing

Ad Scandal of the Week

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