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4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

Dive Brief: Two of marketing’s top trade bodies shared a joint statement criticizing recent comments made by Interactive Advertising Bureau (IAB) CEO David Cohen. At the IAB’s Annual Leadership Meeting (ALM) last week, Cohen described forces driving changes in the data-privacy landscape, such as Apple, as “extremists.” The

January 31, 2023

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Digital Marketing

Advertising boss calls Apple, privacy advocates, politicians ‘extremists’

'Radicals on the left and right, abetted by giants like Apple' are gunning for online ads, claims IAB CEO David Cohen In an extraordinary keynote at the Interactive Advertising Bureau's annual leadership meeting event in Florida last week, CEO David Cohen branded privacy activists, academics, politicians

January 30, 2023

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ChatGPT and the Enshittening of Knowledge

Okay, okay… I’ll write something about ChatGPT. After all, all the cool kids are doing it so it must be good. Right? Now, remember, this is me writing about ChatGPT. I’m a bit old and cynical about data stuff. And I am probably going to

January 29, 2023

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Loyalty Marketing

Why Doesn’t Trader Joe’s Have a Loyalty Program

We get this question all the time, and it’s a good one. The truth is, once you start to think about “loyalty programs,” you quickly realize there’s nothing in them to promote loyalty. They’re just ever-so-slightly-disguised ways to collect data about your purchases. We look

January 13, 2023

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Marketing Strategy

Effective Marketing Tips for Busy Marketers

IMAGE SOURCE In today's digital age, it's more important than ever to stay ahead of the competition when it comes to marketing your business. But for busy marketers, finding the time and resources to create effective campaigns can be a challenge. The good news is that

January 11, 2023

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Email Marketing

NEW: First-of-its-kind International Email Benchmark delves into latest trends in email marketing

For many organizations, email is the primary channel to communicate with consumers in a personal and relevant way. But email is also a field that is highly subject to change, partly due to technological developments, shifts in consumer behaviour and restrictions from legislators. To tackle

January 2, 2023

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Event, Marketing Strategy

Event Marketing Strategies For Customer Retention And Engagements

Image source The business landscape today is continuously shifting and evolving. With the growing number of competitors in the market and the rise of digital media, it has become increasingly important for companies to find ways to stand out and make a lasting impression. One of

December 13, 2022

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Privacy, Privacy & Data Protection

Discussing Data Transparency with Privacy Experts

The rapid rise in data collection has been easy to ignore for many people. As long as our apps run smoothly and our packages show up on time, we don’t give much thought to what goes into making that possible. That blissful ignorance has been chipped

December 13, 2022

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Digital Marketing

What the landmark GDPR fine of the IAB signals for the ad industry

In February of this year, the Belgian Data Protection Authority (DPA) dropped a bombshell on the ad industry when they ruled that the Interactive Advertising Bureau’s (IAB) Transparency and Consent Framework (TCF) violated the General Data Protection Regulation (GDPR) in several critical ways. Admittedly, that

December 9, 2022

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4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

Advertising boss calls Apple, privacy advocates, politicians ‘extremists’

ChatGPT and the Enshittening of Knowledge

Why Doesn’t Trader Joe’s Have a Loyalty Program

Effective Marketing Tips for Busy Marketers

NEW: First-of-its-kind International Email Benchmark delves into latest trends in email marketing

Event Marketing Strategies For Customer Retention And Engagements

Discussing Data Transparency with Privacy Experts

What the landmark GDPR fine of the IAB signals for the ad industry

Using Email Marketing to Sell More Hotel Rooms

You don’t need cookies to track conversions, why?

YouTube Keeps Consumers in the DRTV Funnel

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