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Why some of the largest publishers are breaking up with ad tech middlemen

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a negotiating tactic aimed at securing favorable commercial terms for publishers. Nowadays, there’s real intent whenever these moves are discussed. Look at

November 30, 2022

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Pricing

Five lessons on how not to do pricing from Elon Musk’s Twitter

I have about 35 different feelings about Elon Musk. They range from positivity bordering on adoration (Starlink for Ukraine), through to neutral (The Boring Company), to disgust (animal experimentation for Neuralink). And while that multiplicity of response often proves complex and contradictory, it does enable me

November 11, 2022

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Digital Marketing

‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape

What were cracks across the digital advertising landscape last year have become full-on ruptures this year. Between Apple iOS 14 muddying targeting and attribution, and Twitter’s turbulent takeover, digital advertisers say they are feeling the squeeze on all sides. Add in economic uncertainty and the latest earnings update from Google, Facebook

November 10, 2022

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Marketing Strategy

Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is now low enough that it doesn’t anticipate drastic reductions even if economic headwinds worsen next year, it said. The

November 5, 2022

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Digital Marketing

Three questions vendors don’t want you to ask.

"Practical and actionable." Right. These are questions you, the advertisers, should ask of each of the vendors you are paying to buy programmatic media for you. These are questions the agencies, DSPs, exchanges, and verification vendors don't want you to ask. So ask them. Ask your

October 27, 2022

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Data Marketing, Privacy

Are You Ready For Bill 64?

On September 22, 2022, the first set of amendments from Bill 64, specifically to Quebec’s Act respecting the protection of personal information in the private sector (Quebec Privacy Act) will come into force. Although most amendments will come into force in September 2023, we wanted

September 2, 2022

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Data Marketing, Privacy

What Sephora’s $1.2 Million CCPA Settlement Signifies for Brands

In its first enforcement action under the online privacy law, California reached a $1.2 million settlement with retailer-brand Sephora last week. Although the company was found to have violated the California Consumer Privacy Act (CCPA), Sephora’s point of contention came from the loose definition of the term “sale”

September 2, 2022

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AI, MarTech

When — and Why — You Should Explain How Your AI Works

Summary: AI adds value by identifying patterns so complex that they can defy human understanding. That can create a problem: AI can be a black box, which often renders us unable to answer crucial questions about its operations. That matters more in some cases than

September 1, 2022

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Marketing Strategy

The What, How, and Why of Creating Your Brand Strategy

In this day and age, it is very important for businesses to create a strong and recognizable brand identity. Due to the rise of e-commerce and social media networks, consumers also have a lot of choices. As the competition gets tougher, businesses may find it

August 26, 2022

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Digital Marketing

Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever

Meta's ad problems go beyond the economic slump. It's not the must-buy it used to be and advertisers are starting to shift dollars elsewhere for the first time. As a result, Meta's expected to lose market share for the first time this year. Digital ad

July 18, 2022

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Why some of the largest publishers are breaking up with ad tech middlemen

Five lessons on how not to do pricing from Elon Musk’s Twitter

‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape

Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working

Three questions vendors don’t want you to ask.

Are You Ready For Bill 64?

What Sephora’s $1.2 Million CCPA Settlement Signifies for Brands

When — and Why — You Should Explain How Your AI Works

The What, How, and Why of Creating Your Brand Strategy

Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever

EU DPAs seek proper clampdown on adtech industry

My CRTC Appearance on Bill C-11: Why Isn’t the Commission Concerned with Competition, Consumer Choice, and Affordability?

CNIL Fines Canal+ Over Marketing and Data Security Concerns

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