Are we watching the forest and not noticing the trees? The bipartisan American Data Privacy and Protection Act Discussion Draft has so much in it that most everyone is trying to grasp the issues, with most of the discussion on preemption and a private right of action.
True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and should be replaced with creative that resonates with everyone.
What’s the worst idea in the marketing industry?
Everybody has their own answer to that question. For some, it’s brand purpose. For others, it’s
Summary: Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital
Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That seemingly simple question is actually fraught with nuance and complexity. But it’s critical to have a clear answer because maintaining your email engagement levels is probably the
“We do not have an adequate level of control and explainability over how our systems use data,” Facebook engineers say in leaked document.
Facebook is facing what it describes internally as a “tsunami” of privacy regulations all over the world, which will force the company to
The killer app for GPT-3 could help marketers lure clicks and game Google rankings.
AS WE MOVE further into the 21st century, more and more aspects of our lives are being controlled by algorithms. Facebook decides which posts we see in our newsfeed, Google shows us the
Advertising has followed shopping online during the pandemic at a breathless rate. The ad spend was concentrated—78.6%—at just 10 top digital publishers and platforms and the proportion is creeping higher.
Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased
When it comes to ecommerce, last year in China often means this year (or next) in the U.S. Numerous online shopping trends have swept China before landing stateside one or two years later. This is happening now with super apps (e.g., WeChat and Doordash), meaning platforms that customers initially use for one
Quadrant Knowledge Solutions announced today that it has named Syrenis as a 2022 Leader in the SPARK Matrix analysis of the global privacy management software market.
The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The
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