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Month: <span>February 2021</span>

CPRA – An Executive Summary

Executive Summary In November 2020, over 9.3 million Californians voted to approve the California Privacy Rights Act (CPRA) of 2020 with the passage of Proposition 24. The CPRA is the strongest consumer privacy law ever enacted in the United States, and achieves broad general parity with the most comprehensive laws in other jurisdictions including Europe (GDPR), Japan, Israel, New Zealand, Canada, etc. […]
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A Marketer’s Guide to Collecting Meaningful Consent

The Office of the Privacy Commissioner published these guidelines for collecting meaningful consent and the new Bill C-11 is proposing strong enforcement of meaningful consent for using personal data of any kind – even de-identified data. But as a marketer, how do we ensure that we are collecting, storing, using, sharing and deleting meaningful consent? […]
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