February 2021 – Fundy Coast

My Q&A About Ad Fraud With A Skeptical CMO

1. “I know about ad fraud. But the ANA tells me that their initiatives have it well under control and that you’re fear-mongering to get more consulting business for yourself. Is that true?” Which part? — that ad fraud is well under control? or that I’m

February 27, 2021

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Privacy

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change

KEY POINTS Facebook is launching a new ad campaign called "Good Ideas Deserve to be Found," which makes a case for personalized advertising. The company says the campaign is meant to "help people understand how the personalized ads they see help them discover new things

February 25, 2021

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Privacy

The 6th Wave of Advertising Technology: Privacy

There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital ecosystem have decided that privacy is a core value, and have made fundamental changes that block many standard practices. This change is

February 25, 2021

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Cyber Security

Cybercrime Could Cost the World $10.5 Trillion Annually by 2025

Don't let your business become a victim to the onslaught of attacks. In a world that is becoming increasingly reliant on technology, cybersecurity is an extremely important priority for entrepreneurs and small and medium-sized businesses. And it's become even more essential in the wake of the pandemic. In June 2020, Verizon released

February 25, 2021

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Digital Marketing

What Is The AAM Digital Publisher Audit?

The Alliance for Audited Media (AAM) introduced a third-party audit program for digital publishers. According to the AAM, “The AAM Digital Publisher Audit is a new audit solution designed to identify publishers who provide advertisers with quality platforms and valid human audiences. Without publisher audits, it is

February 23, 2021

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Culture

Proof That Positive Work Cultures Are More Productive

Too many companies bet on having a cut-throat, high-pressure, take-no-prisoners culture to drive their financial success. But a large and growing body of research on positive organizational psychology demonstrates that not only is a cut-throat environment harmful to productivity over time, but that a positive

February 23, 2021

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customer experience

Why you don’t want a 360-degree view of the customer

Most businesses have bought into the idea that they should aspire to get a complete view of the customer by aggregating data from all touchpoints. But here's why it's not all it's cracked up to be. Everyone (and their dog) tells you that you need a

February 22, 2021

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eCommerce

How the Pandemic Has Changed Consumer Expectations While Accelerating Ecommerce in Canada

A new survey by SOTI, a provider of mobile and IoT management solutions, finds that the COVID-19 pandemic has radically changed consumers’ expectations for retailers and accelerated online shopping trends. According to the global research report commissioned by SOTI, From Bricks to Clicks: State of Mobility in Retail

February 22, 2021

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Digital Marketing

Facebook knew they were using ‘wrong data’

Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl Sandberg had already known for years there were problems with a free ad planning tool the company offers to marketeers to display estimates of how many people campaigns running

February 22, 2021

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My Q&A About Ad Fraud With A Skeptical CMO

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change

The 6th Wave of Advertising Technology: Privacy

Cybercrime Could Cost the World $10.5 Trillion Annually by 2025

What Is The AAM Digital Publisher Audit?

Proof That Positive Work Cultures Are More Productive

Why you don’t want a 360-degree view of the customer

How the Pandemic Has Changed Consumer Expectations While Accelerating Ecommerce in Canada

Facebook knew they were using ‘wrong data’

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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