April 2021 – Fundy Coast

Do people really want personalised ads online?

Personalised ads are a large part of what powers the internet as we experience it today. In fact by the time you’ve come to read this sentence you have probably already been targeted with hundreds, if not thousands, of personalised ads today, based on personal information or

April 29, 2021

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Marketing Strategy

Four Common Strategy Mistakes B2B Marketing Leaders Make

B2B marketing leaders consistently tell us that marketing strategy ranks high among the processes they would most like to improve. Yet how exactly to go about this is another matter entirely. In some cases, there’s a lack of clarity about what marketing strategy means. In other cases, critical inputs to strategy formulation are lacking, keeping

April 23, 2021

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Content Marketing

Podcasting will surpass $2 billion by 2023

Our top line: Podcasting in the US will cross the $1 billion mark this year, and its ascent will continue. Per our latest forecast, podcast ad spending will exceed $2 billion by 2023. We upgraded our growth estimates due to the 36.8% spike in ad spending during

April 23, 2021

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Privacy

Winning mantras for measurement in a privacy-first world

As the marketing measurement landscape changes, the needs of marketers also change. Whether due to regulatory changes such as those to Europe’s General Data Protection Regulation (GDPR), user privacy concerns around how their data are being used or the varying privacy guidelines implemented across Asia-Pacific (APAC) markets, the ability

April 23, 2021

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Marketing Strategy

Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study

The B2B buying process has always been complicated, but the past year has brought additional challenges with nearly every buying interaction being remote Forrester’s 2021 B2B Buying Study, with more than 950 respondents from around the world, reveals significant changes in buying behavior More

April 21, 2021

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Email Marketing

Setting The Right Expectations For Link Building And Email Outreach

Everyone is crazy about link building and outreach these days, and for good reason too! Do it right and it’ll have a huge impact on your business. You increase your website traffic, improve your SEO, and increase your brand awareness. Moreover, you widen your network in your

April 21, 2021

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ARTIFICIAL INTELLIGENCE: UNSEATING THE INEVITABILITY NARRATIVE

World-class chess, Go, and Jeopardy-playing programs are impressive, but they prove nothing about whether computers can be made to achieve AGI. Back in 1998, I moderated a discussion at which Ray Kurzweil gave listeners a preview of his then forthcoming book The Age of Spiritual Machines, in

April 20, 2021

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Welcome To Our Awesome Magazine WordPress Theme

Do people really want personalised ads online?

Four Common Strategy Mistakes B2B Marketing Leaders Make

Podcasting will surpass $2 billion by 2023

Winning mantras for measurement in a privacy-first world

Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study

Setting The Right Expectations For Link Building And Email Outreach

ARTIFICIAL INTELLIGENCE: UNSEATING THE INEVITABILITY NARRATIVE

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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