September 2021 – Fundy Coast

Building Back Better Requires Strong, Effective Regulation of Digital World

Canada has elected a new Parliament and among its central tasks will be to adopt modern, effective laws that enable responsible innovation and economic growth while protecting the rights and values of Canadians. The previous Parliament saw a bill (C-11) that sought to create economic growth

September 29, 2021

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Digital Marketing

5 Ways To Drive Action Using Direct Response Marketing

A challenge businesses face is generating returns from marketing strategies; and while bigger and more well-known brands have the budget to spare for huge marketing campaigns, small and medium businesses may find it harder to get their brand known if they apply the same strategy.

September 27, 2021

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Content Marketing

HOW TO CREATE USEFUL CONTENT FOR YOUR ONLINE PRESENCE

These steps will walk you through the best way to create and maintain a bustling online presence. Your business has finally gone online, and it is time to wrap up your online presence to engage your current and new potential customers, but with a brand-new blank

September 21, 2021

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Privacy

Data privacy and the digital dilemma: Giving people control and choice

Today’s consumers want more choice over who, what and how their data is shared In the next decade, data privacy is set to become the singular defining issue that impacts how people choose to interact with government and big business. Consumer concerns are rising fast in the

September 21, 2021

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Privacy

How Canada is developing their Data Protection Laws

PrivSec Global is the largest data protection, privacy and security event on the planet, addressing the issues, challenges and opportunities globally. This livestream experience brings together subject matter experts, industry leaders and academics from around the world for 2 days of up-to-the-minute content, advice and guidance. ‘one

September 16, 2021

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Packaging

7 CREATIVE PACKAGING IDEAS FOR YOUR SMALL BUSINESS

E-commerce is getting bigger and better. Approximately, there are over 30 million micro-businesses recorded in the United States. This accounts for 99.9% of all businesses in the country. In this type of trade, not only are logistics crucial but also the packaging. Packaging is one

September 11, 2021

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Privacy

No, Facebook Isn’t Reading Your Private WhatsApp Messages. The Problem Is Much Worse

Facebook's biggest problem is that it's too easy to assume the worst about the world's largest social media company. On Tuesday, ProPublica reported that Facebook employs 1,000 people whose job it is to read WhatsApp messages reported by users. That last part is important, and we'll

September 9, 2021

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Privacy

Privacy Harms that Organisations Should Consider

An organisation should consider whether personal information that is lost, used in an unauthorised way, or otherwise misused could result in: Physical harm Questions to ask: Could the use or misuse of this personal information lead to stalking, harassment, or physical assault? Could the publication of personal

September 7, 2021

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Privacy

Privacy in Canada – A Balanced Approach?

During the past 6 years it has been beyond frustrating to watch little to nothing happen with our Canadian privacy laws, despite the constant and very public cry of our leading privacy experts such as Daniel Therrien, our Privacy Commissioner. Technology has certainly not stood still.

September 6, 2021

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Digital Marketing

What Are The Economics Of Digital Ad Fraud

Even though everyone has heard of digital ad fraud, some still don’t believe it is much of a problem; others think the fraud doesn’t affect their campaigns; and still others justify their continued media buying despite the fraud, because they are getting low prices. So

September 3, 2021

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Welcome To Our Awesome Magazine WordPress Theme

Building Back Better Requires Strong, Effective Regulation of Digital World

5 Ways To Drive Action Using Direct Response Marketing

HOW TO CREATE USEFUL CONTENT FOR YOUR ONLINE PRESENCE

Data privacy and the digital dilemma: Giving people control and choice

How Canada is developing their Data Protection Laws

7 CREATIVE PACKAGING IDEAS FOR YOUR SMALL BUSINESS

No, Facebook Isn’t Reading Your Private WhatsApp Messages. The Problem Is Much Worse

Privacy Harms that Organisations Should Consider

Privacy in Canada – A Balanced Approach?

What Are The Economics Of Digital Ad Fraud

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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