October 2021 – Fundy Coast

WHY MORE RETAILERS HAVE MEDIA NETWORKS AND WHAT THE RISE MEANS FOR AGENCIES

Every one to two months a new retail media network is born By creating its own retail media network earlier this month, Lowe’s jumped on a hot trend that is poised to get even hotter in 2022. A growing list of companies that years ago acted solely

October 31, 2021

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Marketing Strategy

Hmmm, Danone

On the latest twist in the Purpose story – and why everyone ignored the most interesting thing about it. Hello again. For anyone new here, I’m a writer of poetry, downbeat diaries, branding and advertising projects, articles for Creative Review and The Guardian, and books about

October 31, 2021

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Privacy

ANONYMISATION AND PSEUDONYMISATION (II): DIFFERENTIAL PRIVACY

The strategic value of personal data for companies and organisations is obvious. However, the risk that the massive processing of personal data poses to the rights and freedoms of individuals and to our model of society is equally undeniable. For this reason, it is necessary

October 28, 2021

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Telemarketing

Your Customer Service is Trying Too Hard, and Not Where it Matters

Genesys has shared the “State of Customer Experience” report, which examines consumer preferences and how businesses are approaching customer experience (CX). First conducted in 2017, this report analyzes trends in consumer expectations, where businesses are getting it right — and where they’re getting it wrong. When

October 23, 2021

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Privacy

Gartner predicts privacy law changes, consolidation of cybersecurity services and ransomware laws for next 4 years

Gartner analysts also think weaponized operational technology will result in human casualties by 2025. Gartner analysts released their list of cybersecurity and privacy predictions for the next few years, floating a number of potential ideas about how the world will respond to certain problems over the

October 21, 2021

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Privacy

We asked 7,000 Europeans about ads and privacy. Here’s what they told us

It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks. But when Google commissioned Ipsos to interview 7,200 people across Europe about their data concerns, that’s not what we found. Our research revealed that, when done

October 20, 2021

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Digital Marketing

Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diane Perlman, CMO of Blis. The digital advertising industry is locked in the fight of its life right now. The combination of international

October 9, 2021

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Welcome To Our Awesome Magazine WordPress Theme

WHY MORE RETAILERS HAVE MEDIA NETWORKS AND WHAT THE RISE MEANS FOR AGENCIES

Hmmm, Danone

ANONYMISATION AND PSEUDONYMISATION (II): DIFFERENTIAL PRIVACY

Your Customer Service is Trying Too Hard, and Not Where it Matters

Gartner predicts privacy law changes, consolidation of cybersecurity services and ransomware laws for next 4 years

We asked 7,000 Europeans about ads and privacy. Here’s what they told us

Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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