November 2021 – Fundy Coast

How Partnerships Can Help Your Brand Drive Customer Loyalty in the Digital Era

Would you be surprised to learn that since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired, or ceased to exist? That fact was part of the findings of a 2015 research report from Capgemini Consulting. The report is based

November 23, 2021

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Digital Marketing

Bots make up nearly two-thirds of internet traffic: Report

E-commerce applications and login portals were the most common targets of advanced persistent bots. Bots make up nearly two-thirds of internet traffic, with bad bots making up nearly 40 per cent of all traffic, according to a recent report from cybersecurity firm Barracuda. Bots are software programs

November 18, 2021

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Email Marketing, Telemarketing

CRTC Update – November 15, 2021

Speech November 15, 2021 Ian Scott, Chairperson and Chief Executive Officer, Canadian Radio-television and Telecommunications Commission (CRTC) Check against delivery Good afternoon, and thank you for the invitation to speak with you today. Before I begin my remarks, I would like to acknowledge that I am joining you from the CRTC’s

November 16, 2021

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Data Marketing

The Role of Zero Party Data in the Future of Loyalty Marketing

Historically Loyalty Marketing has been fueled by behavioral data gathered over time from customer interactions. It serves as the foundation for promotional planning and analytical insights and originates in the “t-logs” of point-of-sale systems used in both online and brick and mortar retail. “Wise” Marketers know

November 15, 2021

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Digital Marketing

Inside the mad sad bad web ad world

We peek behind the curtain of banners and gimmicks that go too far Digital ad fraud is potentially lucrative, difficult to detect, and getting worse. "It is one of the biggest ways bad guys have of pulling money out of the online economy," said Louis-David Mangin, co-founder

November 13, 2021

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Website Development

Reimagine to Achieve Your Business Goals with a Revamped Website

It’s never too early to start thinking about what your company will look like in the future. As you grow, it can be hard to keep up with all of the changes and updates that need to be made on your website. You might find

November 12, 2021

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Metaverse

The Metaverse: The Rise Of The Digital Universe

The metaverse has been on the minds of several practitioners, advisers, corporate strategists and central bankers. But, the Generation Z participants – or zoomers as they are affectionately known as – are not thinking it – they are well into being it, living it and

November 11, 2021

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Metaverse

Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?

Our marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed. By now you probably know about the biggest branding move of 2021 and possibly the last

November 8, 2021

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How Partnerships Can Help Your Brand Drive Customer Loyalty in the Digital Era

Bots make up nearly two-thirds of internet traffic: Report

CRTC Update – November 15, 2021

The Role of Zero Party Data in the Future of Loyalty Marketing

Inside the mad sad bad web ad world

Reimagine to Achieve Your Business Goals with a Revamped Website

The Metaverse: The Rise Of The Digital Universe

Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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