December 2021 – Fundy Coast

Consumers will abandon a brand that can’t balance convenience and privacy

The global transformation of daily life has changed how people everywhere interact with brands. With experiences increasingly online, consumers are less tolerant of frustration and will abandon a brand if they aren’t able to balance convenience and privacy, according to a survey from Ping Identity. “With

December 31, 2021

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Data Marketing

Team Lead Data Analytics and Senior SSIS Database Developer

A Canadian Software Group is seeking strong SSIS-based developers who love to solve the types of problems that will scale, optimize, and extend the current data warehouse, analysis, and reporting solutions Key Responsibilities Profile, identify and prioritize non-functional projects that will enable us to scale

December 22, 2021

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Marketing Strategy

‘Overtargeting, The Scourge Of Marketing’

Yesterday comes the news that “Nielsen adds 55 million households to measure targeted TV ads better

December 21, 2021

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Data Marketing

Anonymity and the rise of consumer intent data

Intent data acts as a kind of bat signal, cutting through the darkness. I’ve written recently about the changes surrounding third-party cookies and data collection on the web, and at the end of my last piece I noted the likely rise of anonymized consumer intent signals for B2C marketing in

December 18, 2021

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Privacy

Canada’s freight train of privacy legislative reform continues

Over the past year, legislative reform was the key focal point in the highly dynamic Canadian privacy arena. The Provinces of Québec and British Columbia enacted legislative amendments, while other Canadian jurisdictions were also active in legislative reform efforts. The new Québec privacy law —

December 16, 2021

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Data Marketing

Why You Don’t Really Need A 360-Degree View Of Your Customers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you're a dog." This may have been true

December 11, 2021

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Digital Marketing

The way the third-party cookie crumbles: Part 1 – EU and UK developments

Third-party cookies have long been “the glue that holds together the independent ad tech world.” Far surpassing their original purpose of giving “memory” to websites, these cookies are heavily relied upon by marketers to analyze and track online users. Indeed, cookie-based targeted advertisements are the

December 9, 2021

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Privacy

Remarks by Privacy Commissioner of Canada regarding his 2020-2021 Annual Report to Parliament

December 9, 2020 Privacy Commissioner of Canada Daniel Therrien made the following statement during a press conference. (Check against delivery) Good morning, and thank you for joining me. As some of you will know, my mandate as Commissioner will come to a close in June, which means this will

December 9, 2021

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Email Marketing

The $200,000 Fine for the Gap – A Deeper Dive

In the Undertaking announced today by the CRTC, Gap, Inc has agreed to pay a $200,000 fine and to come into full compliance with compliance An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on

December 9, 2021

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Email Marketing

GAP Agrees to $200,000 Fine for Violating CASL

December 8, 2021 – Ottawa-Gatineau – Canadian Radio-television and Telecommunications Commission (CRTC) Today, the CRTC announced that it has reached an agreement with Gap Inc. for allegedly violating Canada’s anti-spam legislation (CASL). In addition to implementing corrective measures, it has agreed to make a payment of $200,000.

December 8, 2021

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Consumers will abandon a brand that can’t balance convenience and privacy

Team Lead Data Analytics and Senior SSIS Database Developer

‘Overtargeting, The Scourge Of Marketing’

Anonymity and the rise of consumer intent data

Canada’s freight train of privacy legislative reform continues

Why You Don’t Really Need A 360-Degree View Of Your Customers

The way the third-party cookie crumbles: Part 1 – EU and UK developments

Remarks by Privacy Commissioner of Canada regarding his 2020-2021 Annual Report to Parliament

The $200,000 Fine for the Gap – A Deeper Dive

GAP Agrees to $200,000 Fine for Violating CASL

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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