2021 – Page 3 – Fundy Coast

Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?

Our marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed. By now you probably know about the biggest branding move of 2021 and possibly the last

November 8, 2021

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Metaverse

Metaverse: Augmented reality inventor warns it could be far worse than social media

If used improperly, the metaverse could be more divisive than social media and an insidious threat to society and even reality itself. KEY TAKEAWAYS Social media manipulates our reality by filtering what we are allowed (or not allowed) to see. We live in dangerous times because

November 8, 2021

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The impact of website traffic quality on marketing ROI

Recently a story made headlines that provided a real-life lesson on the importance of marketers verifying their digital media buys. Ozy Media, a US-based media and entertainment company, inflated its audience numbers by purchasing website traffic. The problem with purchasing traffic is that this traffic

November 5, 2021

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Telemarketing

Notice of Violation – Do Not Call List

For marketers who do not think anybody is watching your telemarketing activities - guess again. The CRTC follows up on complaints and applies the law. In this case, the caller did not scrub against the DNC list (requirement), were not a member of the Do

November 4, 2021

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Email Marketing

10 Common Email Marketing Mistakes That Are Easy to Fix

Email marketing is complicated. A number factors and subfactors govern deliverability. The potential for email rendering problems is mind-bogglingly large. And email technology and tactical issues continue to evolve. However, not everything in email is complex. Some aspects are quite simple — and yet companies still regularly

November 4, 2021

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eCommerce, Retail

WHY MORE RETAILERS HAVE MEDIA NETWORKS AND WHAT THE RISE MEANS FOR AGENCIES

Every one to two months a new retail media network is born By creating its own retail media network earlier this month, Lowe’s jumped on a hot trend that is poised to get even hotter in 2022. A growing list of companies that years ago acted solely

October 31, 2021

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Marketing Strategy

Hmmm, Danone

On the latest twist in the Purpose story – and why everyone ignored the most interesting thing about it. Hello again. For anyone new here, I’m a writer of poetry, downbeat diaries, branding and advertising projects, articles for Creative Review and The Guardian, and books about

October 31, 2021

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Privacy

ANONYMISATION AND PSEUDONYMISATION (II): DIFFERENTIAL PRIVACY

The strategic value of personal data for companies and organisations is obvious. However, the risk that the massive processing of personal data poses to the rights and freedoms of individuals and to our model of society is equally undeniable. For this reason, it is necessary

October 28, 2021

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Welcome To Our Awesome Magazine WordPress Theme

Does Facebook’s corporate rebrand to ‘Meta’ prove the future is ‘beyond’ it?

Metaverse: Augmented reality inventor warns it could be far worse than social media

The impact of website traffic quality on marketing ROI

Notice of Violation – Do Not Call List

10 Common Email Marketing Mistakes That Are Easy to Fix

WHY MORE RETAILERS HAVE MEDIA NETWORKS AND WHAT THE RISE MEANS FOR AGENCIES

Hmmm, Danone

ANONYMISATION AND PSEUDONYMISATION (II): DIFFERENTIAL PRIVACY

Boosting Customer Engagement: Maximize Email Newsletters to Grow Your Client Base

Slack has been siphoning user data to train AI models without asking permission

The Art of Asking Smarter Questions

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Welcome To Our Awesome Magazine WordPress Theme

November 2021

About Us

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