March 2022 – Fundy Coast

The most misused and abused marketing buzz words

On a daily basis, I hear marketing buzz words bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use sacred marketing words like relevant, equity or insights because they figure no one will challenge

March 30, 2022

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Privacy

Gaining business advantage through privacy engineering

Going digital is right at the top of the organizational agenda, providing the foundation to increase efficiency, reduce cost and drive an enriched user experience through real-time fulfilment. Digital technologies can provide organizations with a platform to understand more about their users than ever before,

March 30, 2022

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Data Marketing, Privacy

I WANT YOU BACK: GETTING MY PERSONAL DATA FROM AMAZON WAS WEEKS OF CONFUSION AND TEDIUM

I asked Amazon to provide the data it had collected on me. The process was a labyrinthine endurance test. YOU CAN VIEW the information that various websites — like Facebook, Google, and LinkedIn, to name a few — have about you by submitting a data request. A corporate data request is a

March 28, 2022

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Digital Marketing

An unending data breach immune to audit? Can the TCF and RTB be reconciled with the GDPR?

Johnny Ryan Irish Council for Civil Liberties; Open Markets Institute Cristiana Santos Utrecht University; Université de Nice Sophia Antipolis - INRIA - Institut National de Recherche en Informatique et Automatique Date Written: March 23, 2022 Abstract The majority of Internet advertising is served using a system called Real-Time Bidding (RTB). RTB

March 24, 2022

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Marketing Strategy

PCs, TVs See Strong Sales Growth During Pandemic

Across consumer electronics sales categories, computers and TV sets have grown much faster than smartphones in the past three years globally, likely due to COVID-19 restrictions and more time spent working and learning from home. While computer sales increased 34%, and TV sales grew 12%

March 24, 2022

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Marketing Strategy

64 best analytical questions to assess your brand’s performance

Too many marketers are not taking the time to dig in on the analytics. There is no value in having access to data if you are not using it. The best brand leaders can tell strategic stories through analytics. In this article we will show

March 23, 2022

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customer experience, Marketing Strategy

Trust in advertising lower in Canada than most markets

Nielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations. Fewer than two thirds of Canadians trust the advertising they are exposed to, according to new data from international market measurement firm Nielsen. The finding was published as part of Nielsen’s

March 23, 2022

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Privacy

Trust, not blockchain, is the new currency: Invest early in data privacy

Data is a key business asset in the digital economy. Companies with access to large datasets are increasingly valued higher than those associated with physical products or more traditional assets (e.g., data technology companies are valued substantially higher than airlines that own planes and exclusive lucrative licenses

March 22, 2022

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Digital Marketing, Marketing Strategy

Ban Online Behavioral Advertising

Tech companies earn staggering profits by targeting ads to us based on our online behavior. This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them.

March 22, 2022

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Marketing Strategy

The Three-Word Brief

Those of us who create advertising or make advertising decisions need to start from a position of reality. What can advertising realistically achieve and how can it best achieve it? Advertising is a small part of marketing. We don’t control the product. We don’t control the

March 20, 2022

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The most misused and abused marketing buzz words

Gaining business advantage through privacy engineering

I WANT YOU BACK: GETTING MY PERSONAL DATA FROM AMAZON WAS WEEKS OF CONFUSION AND TEDIUM

An unending data breach immune to audit? Can the TCF and RTB be reconciled with the GDPR?

PCs, TVs See Strong Sales Growth During Pandemic

64 best analytical questions to assess your brand’s performance

Trust in advertising lower in Canada than most markets

Trust, not blockchain, is the new currency: Invest early in data privacy

Ban Online Behavioral Advertising

The Three-Word Brief

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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