2023 – Fundy Coast

EU DPAs seek proper clampdown on adtech industry

The recent binding decision from the European Data Protection Board on Meta's personalized advertising practices might just be the tip of the iceberg for advertising technology companies and ad-based business models in the EU. Industry-wide impacts are expected from the decision and the potential enforcement of Meta's move

December 7, 2023

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Privacy & Data Protection

CNIL Fines Canal+ Over Marketing and Data Security Concerns

The French Data Protection Authority announced a €600,000 fine against Groupe Canal+ over concerns with the media company’s direct marketing activities. According to the CNIL, the company sent users email marketing without getting consent, in violation of both GDPR and French privacy law. In particular, the CNIL

November 29, 2023

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Email Marketing

GOOGLE’S INACTIVE ACCOUNT POLICY TAKES EFFECT DECEMBER 1

There’s a digital wake-up call echoing from Google, and it’s about to impact your email list. So, grab your metaphorical broom because we’re talking about the two-year inactivity policy that could influence your outreach strategy. Google’s Inactive account policy will soon come into force, December 1st to

November 20, 2023

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Marketing Strategy

Effectiveness ignorance has left American marketing lagging behind the rest of the world

Thirty years ago I had three remarkable experiences. I finished the data collection stage of my PhD in marketing. I was offered a Thouron Scholarship to become a visiting scholar at Wharton. And I realised I was heading for mediocrity. The three things were sequential. The

November 13, 2023

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Content Marketing

A Step-by-Step Guide to Effective Content Planning Strategies

Content has gotten such a negative connotation over the years. Before, it was simply the label used by creators to signify what they have made. However, modern marketing has slowly but surely twisted the term. Modern “content” emphasizes the importance of the corporate machine instead

November 7, 2023

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AI, Data Marketing

Harnessing AI and Machine Learning for Smarter Data Management

In today’s digital age, knowing how to collect, process, and analyze data can be a competitive edge. The information and insights extracted from various data sources allow for more informed business decisions and efficient processes. However, the growing volume of data businesses must manage can be

October 11, 2023

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Data Marketing

Data Cleansing and Enrichment: The Key to Data Quality

In this era of lightning-fast digital transformations, data emerges as the indispensable driving force behind businesses. It shapes strategic decisions, cultivates unwavering customer loyalty, and optimizes operations. However, it's essential to emphasize that the effectiveness of data hinges on its quality. The classic saying, "garbage in, garbage

October 11, 2023

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Dark Patterns

Deceptive by Design: Part 2 The Mechanics of Dark Patterns

In our Deceptive by Design: Part 1 introduction post we defined dark patterns and addressed the ethical questions. In this post we will tackle some specifics and get into the psychology of dark patterns: Types of Dark Patterns Dark patterns encompass a variety of deceptive design techniques,

September 16, 2023

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Welcome To Our Awesome Magazine WordPress Theme

EU DPAs seek proper clampdown on adtech industry

CNIL Fines Canal+ Over Marketing and Data Security Concerns

GOOGLE’S INACTIVE ACCOUNT POLICY TAKES EFFECT DECEMBER 1

Effectiveness ignorance has left American marketing lagging behind the rest of the world

A Step-by-Step Guide to Effective Content Planning Strategies

Harnessing AI and Machine Learning for Smarter Data Management

Data Cleansing and Enrichment: The Key to Data Quality

Deceptive by Design: Part 2 The Mechanics of Dark Patterns

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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December 2023

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