August 2023 – Fundy Coast

customer experience, Digital Marketing, Ethics, Privacy

Rejecting harm: UK regulators crack down on design dark patterns

Ross Webster is a consultant at The Lucid Privacy Group and NDA’s regular columnist. Lucid provides practical privacy advice and solutions to global enterprises. Previously, Ross held European MD roles at The Weather Company and Foursquare. It might be expected that a joint announcement in the depths

August 30, 2023

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Zoom’s AI Experiment Backfires, Obliterates User Trust

Are companies moving too fast as they embrace AI? When you consider how Zoom handled the AI boom and the backlash it received, the answer is certainly yes. Earlier this year, Zoom updated its terms of service to say the company would use diagnostic data for “machine learning

August 28, 2023

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Marketing Strategy

Airbnb CMO on ditching performance marketing for big, bold brand campaigns

We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula. An Airbnb ad launched today spotlights the perks of staying in one of its

August 26, 2023

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Data Marketing

Future-Proofing Marketing with Data Governance: Preparing for the Next Era of Marketing Analytics

With increased data reliance, businesses can no longer afford to put data security on the back burner. Data governance strategies can help control and prevent security threats. Unfortunately, with the constantly shifting data landscape, this can be a tough task to stick to. Today, we

August 22, 2023

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Marketing Strategy

The office of the CMO needs a jolt

We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the chief marketing officer. Don’t get me wrong. The right CMO is a force multiplier,

August 5, 2023

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Rejecting harm: UK regulators crack down on design dark patterns

Zoom’s AI Experiment Backfires, Obliterates User Trust

Airbnb CMO on ditching performance marketing for big, bold brand campaigns

Future-Proofing Marketing with Data Governance: Preparing for the Next Era of Marketing Analytics

The office of the CMO needs a jolt

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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