November 2023 – Fundy Coast

CNIL Fines Canal+ Over Marketing and Data Security Concerns

The French Data Protection Authority announced a €600,000 fine against Groupe Canal+ over concerns with the media company’s direct marketing activities. According to the CNIL, the company sent users email marketing without getting consent, in violation of both GDPR and French privacy law. In particular, the CNIL

November 29, 2023

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GOOGLE’S INACTIVE ACCOUNT POLICY TAKES EFFECT DECEMBER 1

There’s a digital wake-up call echoing from Google, and it’s about to impact your email list. So, grab your metaphorical broom because we’re talking about the two-year inactivity policy that could influence your outreach strategy. Google’s Inactive account policy will soon come into force, December 1st to

November 20, 2023

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Marketing Strategy

Effectiveness ignorance has left American marketing lagging behind the rest of the world

Thirty years ago I had three remarkable experiences. I finished the data collection stage of my PhD in marketing. I was offered a Thouron Scholarship to become a visiting scholar at Wharton. And I realised I was heading for mediocrity. The three things were sequential. The

November 13, 2023

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Content Marketing

A Step-by-Step Guide to Effective Content Planning Strategies

Content has gotten such a negative connotation over the years. Before, it was simply the label used by creators to signify what they have made. However, modern marketing has slowly but surely twisted the term. Modern “content” emphasizes the importance of the corporate machine instead

November 7, 2023

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CNIL Fines Canal+ Over Marketing and Data Security Concerns

GOOGLE’S INACTIVE ACCOUNT POLICY TAKES EFFECT DECEMBER 1

Effectiveness ignorance has left American marketing lagging behind the rest of the world

A Step-by-Step Guide to Effective Content Planning Strategies

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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