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Derek Lackey

An Overview of The EU AI Data Act

Artificial Intelligence (AI) has the potential to revolutionize various aspects of our lives, from healthcare to education. However, with the rapid advancements in AI technology, it has become crucial to establish regulations that address the risks associated with its use. The European Union (EU) has taken a proactive stance by introducing the world’s first comprehensive […]
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Rethinking Email List Building

A Paradigm Shift for Effective Communication The last 25 years of digital marketing have witnessed an inadvertent shift in focus—centering on what technology can achieve rather than aligning with customer preferences. Email lists were amassed hastily, driven by the noble intent of engaging audiences in products and services. However, this well-intentioned approach has inadvertently contributed […]
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Is Digital Marketing a big clusterfuck?

If you Tickle ’em Pink, your day-to-day practices will change and compliance will follow. Background Global Data Protection and Privacy laws are reigning in bad corporate behaviour. The old phrase “give them an inch and they’ll take a mile” applies here. As digital arose in the late 1990’s, organizations realized that computers and software on […]
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Why Canada May Lose Adequacy with the EU

Bill C-27 has gone through a rushed Second Reading and been passed to the INDU Committee https://www.ourcommons.ca/Committees/en/INDU/StudyActivity?studyActivityId=12157763 to conduct public consultation and make recommended changes to the Bill. The Bill deals with 3 separate but connected laws; 1 An Act to enact the Consumer Privacy Protection Act (CPPA) which is intended to update PIPEDA, passed […]
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Just Tickle’Em Pink

To be tickled pink is to be overcome with happiness and/or amusement about something that’s happened or is about to happen. This charming idiom adds a dash of colour to your expressions of glee and delight, proving that the English language, like life itself, can sometimes be rosy. So, the next time you’re beaming with joy, remember, […]
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The Real Cost of Re-Marketing

There are many voices on the Internet who claim re-targeting and re-marketing are very effective. I have heard many comments like “it works” and “it’s low hanging fruit”. Assuming someone is interested in buying just because they clicked on a link is quite a leap by digital marketers. To me it means they clicked on […]
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Law 25 – Quebec – What will the CAI Enforce First?

Bill 64, also known as the Act to Modernize Legislative Provisions Respecting the Protection of Personal Information, was introduced by the Quebec government to update privacy laws and strengthen the protection of personal information. It aims to align the province’s legislation with modern challenges in data protection and privacy. We will review what we think […]
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