privacy – Fundy Coast

Why Doesn’t Trader Joe’s Have a Loyalty Program

We get this question all the time, and it’s a good one. The truth is, once you start to think about “loyalty programs,” you quickly realize there’s nothing in them to promote loyalty. They’re just ever-so-slightly-disguised ways to collect data about your purchases. We look

January 13, 2023

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MarTech

When It Comes to Privacy, It’s Time to See the Forest for the Trees

Are we watching the forest and not noticing the trees? The bipartisan American Data Privacy and Protection Act Discussion Draft has so much in it that most everyone is trying to grasp the issues, with most of the discussion on preemption and a private right of action.

June 16, 2022

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Marketing Strategy

Consumers will abandon a brand that can’t balance convenience and privacy

The global transformation of daily life has changed how people everywhere interact with brands. With experiences increasingly online, consumers are less tolerant of frustration and will abandon a brand if they aren’t able to balance convenience and privacy, according to a survey from Ping Identity. “With

December 31, 2021

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Metaverse

Metaverse: Augmented reality inventor warns it could be far worse than social media

If used improperly, the metaverse could be more divisive than social media and an insidious threat to society and even reality itself. KEY TAKEAWAYS Social media manipulates our reality by filtering what we are allowed (or not allowed) to see. We live in dangerous times because

November 8, 2021

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Email Marketing

Spy pixels in emails have become endemic

The use of "invisible" tracking tech in emails is now "endemic", according to a messaging service that analysed its traffic at the BBC's request. Hey's review indicated that two-thirds of emails sent to its users' personal accounts contained a "spy pixel", even after excluding for spam. Its

March 8, 2021

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Digital Marketing

THE BRAVE NEW WORLD OF DIGITAL MARKETING: IN PARTNERSHIP WITH DEREK LACKEY

PHOTO CREDIT: www.comparefibre.co.uk Making a new or stronger connection with customers is what business is all about. As discussed on In Partnership With, there are certain approaches, mindsets and nuances required to be effective. Approaching relationships with these insights in mind are often the first step

January 27, 2021

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Articles, Privacy

The Ultimate Online Privacy Guide

Edward Snowden's NSA spying revelations highlighted just how much we have sacrificed to the gods of technology and convenience something we used to take for granted, and once considered a basic human right – our privacy. It is just not just the NSA. Governments the world

April 5, 2019

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Why Doesn’t Trader Joe’s Have a Loyalty Program

When It Comes to Privacy, It’s Time to See the Forest for the Trees

Consumers will abandon a brand that can’t balance convenience and privacy

Metaverse: Augmented reality inventor warns it could be far worse than social media

Spy pixels in emails have become endemic

THE BRAVE NEW WORLD OF DIGITAL MARKETING: IN PARTNERSHIP WITH DEREK LACKEY

The Ultimate Online Privacy Guide

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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