For many organizations, email is the primary channel to communicate with consumers in a personal and relevant way. But email is also a field that is highly subject to change, partly due to technological developments, shifts in consumer behaviour and restrictions from legislators. To tackle
Round numbers have no inherent meaning — they’re a consequence of 10 fingers. But they provide a benchmark, a way to focus our observations. The last few years in tech, we’ve witnessed several firms breach $1 trillion market capitalizations, a few hit $2 trillion, and
In 2020, social media usage in Canada reached new heights across all the platforms we track, as people relied more on the medium to connect with loved ones and find new information on the health crisis. This growing base of users adds fuel to social
In 2020, we saw online sales increase 141 percent in the wake of the COVID-19 pandemic. We shop online for everything from gifts, clothes, and accessories to food and medications. So it should come as no surprise that ecommerce is expanding and transforming in all new ways
Even before the onset of this year’s twin health and economic crises, the role of the chief marketing officer had grown complicated. On average, CMOs are the shortest-tenured members of the C-suite. Boards demand greatness from them. They are expected to be customer champions, frontline defenders of the
In 1995, the first item ever was ordered online on Amazon – a book. Around 20 years later, the ecommerce industry has made over 2 trillion US dollars in sales worldwide. There’s no looking back now. Ecommerce has revolutionized retail. It has evolved to meet the changing needs
Why people are going crazy towards mobile usage? Have you ever thought what the actual case is? Actually, it’s all about the ease and comfort that people are facing by using mobile devices. The trend of SmartPhones increased since it gets mobile apps to run faster and
English
French
German